MEMBER RECRUITMENT AND RETENTION
Member recruitment is important to the health and growth of a Club. Some Members will naturally drop off due to scheduling conflicts or moving out of the area. It is important to bring in new Members who have a lot of energy and fresh ideas so that a Club can maintain its level of service. Once new Members are recruited, a Club should get them involved and keep them interested, so they can serve children in the area for years to come. Below are some programs that will help Clubs with their recruitment and retention efforts.
PARTNERS IN OPTIMISM
JUST INVITE
Encourage every Optimist Member to “just invite” a guest, someone they care about, to the Club event that they are the most passionate about or have the most fun at. Seeing you at your most passionate and having the fun you have while making a difference for the youth in your community will motivate your guest to want to be part of an organization that inspires you so much.
Member recruitment is important to the health and growth of a Club. Some Members will naturally drop off due to scheduling conflicts or moving out of the area. It is important to bring in new Members who have a lot of energy and fresh ideas so that a Club can maintain its level of service. Once new Members are recruited, a Club should get them involved and keep them interested, so they can serve children in the area for years to come. Below are some programs that will help Clubs with their recruitment and retention efforts.
PARTNERS IN OPTIMISM
- Two Clubs agree to partner with the intent of mentoring and strengthening a smaller Club (less than 20 members).
- The Presidents of both Clubs sign a Partners-in-Optimism commitment letter.
- The two clubs have at least one joint event per quarter (meeting, program, fundraiser, etc.)
- Both Clubs complete Honor Club requirements per ICD-135
- The Club starting with Membership less than 20 Members must end the year with a net increase in Membership of 10 and a roster of at least 20 Members
- The net increase in Membership for both Clubs must be at least 15
JUST INVITE
Encourage every Optimist Member to “just invite” a guest, someone they care about, to the Club event that they are the most passionate about or have the most fun at. Seeing you at your most passionate and having the fun you have while making a difference for the youth in your community will motivate your guest to want to be part of an organization that inspires you so much.
- All Clubs that entertain the same number of guests as they have Members (i.e. 1 guest per Member) will be recognized in the bi-weekly Newsday Tuesday publication.
