AMS&NW DISTRICT GOALS

Goal Area 1: MEMBERSHIP AND RETENTION
          A. Growth Goal – 25% increase in membership
  •  Each zone to build at least 1 adult club and 1 JOI club 
  • Form a JOI District
  • Share best practice re: membership recruitment and retention
  • Include PGI Chair on Growth Team and encourage participation in PGI/PDP
          B. Retention Goal – 85% of district
  • Appoint a Club Fitness/Services Chair to oversee and monitor membership changes
  • Encourage clubs (through LTGs) to implement the C.A.R.E. Program
  • Have LTGs trained in Membership Growth, Retention and Continuous Improvement Offer member incentives for recruiting new members and attending conferences
​Goal Area 2: MARKETING AND COMMUNICATION
          A. Marketing (External) Goal
  • To get district-wide ads in our district directory for extensive marketing
  • Each zone to organize an Optimist New Year’s church service on Oct. 6, 2024: Invite the Mayor, MLA to bring greetings, display Optimist Creed, and share Governor’s New Year message
  • To get ads from local business places at all of our conferences
  • Encourage zone/club N.O.W. meetings and collaborative project/events
  • Partner with other service clubs for events and projects
          B. Communication (Internal) Goal
  • To ensure an up-to-date members’ email & telephone lists
  • To communicate with at least 6 members from each club – all correspondences, not just Presidents, to enhance district-wide communication and information dissemination
  • To share a weekly quote/words of inspiration/encouragement with all club members
  • To thank and appreciate all chairs, LTGs & presidents (via email/calls) and send birthday cards
 Goal Area 3: FINANCE
          A. Develop and implement a system to track and encourage payment of Club/OI dues.
  • Work closely with LTGs and Club Services Chair to monitor club dues payments
  • Encourage joint zone fundraisers
  • Offer incentives (dues payment) to clubs for conference attendance and bringing in new members
  • Anyone who achieves Level III of PGI/PDP by Dec. 31 gets a $20 voucher and Special Mention